Club Website Design Process

by cssmb@csumb.edu
in Projects
on August 5, 2020

Screenshot of home page of final club website

Objective

CSSMB became an active club in spring 2020. During spring and over the summer, our members worked to develop a website to better connect with potential and current members and to reach a diverse population of students. With the mode of education switching to online due to COVID-19 risks this website was designed to serve as an online alternative to some in-person resources by including tutorials and other content.

Process

INITIAL RESEARCH

We conducted 11 interviews & surveyed 15 people. We found that people in general have a lot of reasons for not wanting to join clubs.

Clubs need to be clear about what they are offering and make it less stressful for new members. A lot of people do see professional benefits in joining a club. Most people want a social aspect to be the main part of the club. People are not joining clubs, mainly because they are too busy or they are not getting information about clubs they would like.

COMPETITOR RESEARCH

Many of the clubs’ websites we found focus on showcasing their projects heavily. However, many sites had low activity and weren’t currently being utilized.

AFFINITY MAPPING

Based on our interview data we found that potential users had a lot of reasons not to join a club. Therefore, for our affinity mapping exercise we decided that our club website should be inviting and clearly showcase the benefits that come with membership.

PERSONAS

We based the primary persona off of a student who is curious and wanted to learn more about UX design but lacks information. They also require motivation to join a club because they’re shy and introverted so joining a club is not an easy task for them.

As for the Secondary Persona, they’re based on a president of a club. They love to learn and teach new things to their fellow members. They desire to have all of their members be involved and feel welcomed to a place where everyone shares the same passion. The problem is, there are no platforms to showcase the events, meeting times, and also projects of the club so more students who are interested may learn about the club.